Marketing is always a case of call and response. There is no point in pitching to a room of empty people. There is still no point in pitching to a room full of people who don’t care about the topic you’re pursuing. We need constant feedback from our audiences to give us direction and a […]
In order to achieve excellent audience insights, we need excellent audience tools. Thankfully, such tools exist, since without them, online marketers in a world this competitive would essentially be in the dark. Many people look to Google Analytics to get a large quantity of their data, but other great tools exist. To get the best […]
There is absolutely nothing to waste in doing a website audit. And is simple enough to do, once you know all the steps. That is, with the right tools. In order to carry out an extensive audit, you’ll want to be using the most efficient tools out there. Manually attempting an audit would be near […]