Today’s online market is so incredibly diverse that it can be hard to know where to start with digital marketing. Obviously, you need a rather elaborate yet flexible strategy in order to get to the top in this game. But first, you need to assess your challenges, to see what you’re up against. This is […]
Knowing how useful Google Analytics’ ‘Goals’ feature is to online marketers, we are all dying to use it. But there’s little point in using Goals without knowing what functions are affecting what. It’s handy to know how to set up each goal type, from Destination to Visit Duration, Page/Visit to Event. Don’t know how? Here’s […]
Your website has a series of goals for your customers to reach. You want to know that your customers are on track to reaching them. But how do we check up on their progressions through the steps taken to get there? How do we know where visitors are abandoning ship, so we can fix that? […]
Marketing is always a case of call and response. There is no point in pitching to a room of empty people. There is still no point in pitching to a room full of people who don’t care about the topic you’re pursuing. We need constant feedback from our audiences to give us direction and a […]
In order to achieve excellent audience insights, we need excellent audience tools. Thankfully, such tools exist, since without them, online marketers in a world this competitive would essentially be in the dark. Many people look to Google Analytics to get a large quantity of their data, but other great tools exist. To get the best […]
There is absolutely nothing to waste in doing a website audit. And is simple enough to do, once you know all the steps. That is, with the right tools. In order to carry out an extensive audit, you’ll want to be using the most efficient tools out there. Manually attempting an audit would be near […]