mobile a/b testing

How to Perform Mobile A/B Tests?

You’ve heard of A/B or Split Testing for desktop websites. Now, how can we make this an even more adaptable function? Since it is often far more convenient for us to access information on our smartphones, a mobile version is essential. By extending website testing to mobile apps, you can really get the most out […]
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what is conversion rate optimisation and cro analytics

Importance of CRO

Increased traffic to your website is a big reason to celebrate. But how much does it mean to you if visitors to your site don’t do much other than visit? For it to really be worth all the search optimisation and the ads, surely there has to be some return. If you’re using pay per […]
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