What is Search Marketing Analysis?

what is search marketing analysis

Today’s online market is so incredibly diverse that it can be hard to know where to start with digital marketing. Obviously, you need a rather elaborate yet flexible strategy in order to get to the top in this game. But first, you need to assess your challenges, to see what you’re up against.

This is where a search marketing analysis will be coming in to kick you off. Being seen on search engines is dependent on a variety of website factors such as advertising and keywords. Getting ahead requires addressing these factors and optimising them to get the best visibility.

How to do Search Marketing Analysis?

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Search Engine Optimisation

One of the most prominent tasks is Search Engine Optimisation. In other words, making your website visible and increasing online traffic through search engines such as Google.

Search engines frequently update their algorithms to make it easier for users to find what it is that they are looking for. Thus, if we aren’t working off the newest additions to Search Engine technology, we are slowly becoming less seen. This is why analysis is a constant requirement in search marketing. Frequent “diagnoses” from consultants and SEO softwares alert us to changes that need to be made to match new standards.

Competition and Keyword Analysis

Competition and keyword analysis is essential to determining what changes need to be made in your content. Search Engine competition varies from general competition as companies with arbitrary agendas may use the same keywords. Running analyses using various tools on which keywords are getting the most traffic and return is obligatory.


Another imperative part of Search Marketing is knowing your audience. Creating customer personas can help in almost every aspect of modern marketing, no lesser Search Marketing. Getting help on things like identifying your ideal customers will help in several aspects to be mentioned.

For example, targeting specific audiences with the right keywords. Or, maybe, reaching them on the right social medium. We follow our perfect buyers across the web to have a higher chance of them becoming faithful customers.

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Link Building

It’s interesting to think about the more indirect things that will affect your search engine rankings, too. Take, for example, links to your website from other online media. Content across a variety of platforms does not only allow for more points of access to your website. Improved popularity of your website through links also equals being placed higher in search engine rankings for user convenience.

This is an ultra effective technique called link building. In order to develop a well structured web of links to gain status on search engines, we need to be monitoring our designs and content carefully. Having a variety of media means having to place a lot of links everywhere to make sure they’re all interconnected. A website audit may come in handy here to make sure all links are good to go.


If you have ads displayed for your products or services on search engine pages, pay attention to your options. A quick sweep through your Google Ads set up can illuminate several mistakes you’ll be glad someone found. These may include not using those of Google’s ad tools that are more specific to what you’re selling. They also include the degree of keyword matching you bank on as this controls how specific an audience your ads reach.

A long list of other keyword and linkage troubles could be identified with a Search Marketing consultation with thorough analysis. Nothing can be called functional marketing if it isn’t totally cost effective. If you are paying for advertisements through search engine companies, to make sure you aren’t losing money, consultancies are due. A cost-benefit analysis by marketing experts should tell you if you are getting your high ROI with these ads.


So, you’ve now analysed your new site’s search marketability and made the suggested changes to optimise its performance. However, every experiment needs to have results. We need to make sure all the steps taken to better your search marketing strategies after a heavy analysis work. So for the next several weeks, changes (hopefully improvements) in traffic and profit need to be monitored closely. SEO software spiders visit often visit websites in 48-72 hour intervals to keep data relevant and accurate.

Marketing has sprouted its own new world in the era of intense search engine revolution. A Search Marketing Analysis can bring to light all the areas in which your company can improve its visibility via search. Many of your customers’ journeys start with a Google search. To be there waiting to cater to their needs is to have your search marketing strategies lined up impeccably.

Don’t know how to do it? 532m can do it for you! We offer FREE SEO Audit to help you get started and understand how Search Marketing works. Fill out the form below.

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