Your Typical Journey With 532m

We know that different businesses have different strengths, weaknesses, and goals. Each client’s growth marketing journey with us is unique and tailored specifically to their needs. To give you an idea, here’s a quick overview of a client’s typical journey.

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Typical journey

Marketing made transparent

First month

We work out what is working through a measurability analysis and then benchmark against business metrics.

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Second month

We focus on getting visibility in in the areas you can dominate first and focus the business on specific content and call-to-actions.

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Third month

We can look at re-optimising month 2 or look at growing other areas such as shareable content and email marketing. We start to see traction.

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Fourth month

We understand what works and review goals and conversions. Certain aspects of the marketing campaign are repeatable.

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Fifth month

How much of the business can we now scale? How much of the target market and audience have we captured? Grow?

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Additional Services

Marketing made transparent

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Competitor & Industry Research

Unsure where the business stands against competitors? Want to know competitor strategies and their market positioning? We can extract data out from competitor campaigns to give your business an unfair advantage in the market. We analyse specific keyword search volumes and also specific call-to-action statements which will work for your industry. We also do custom persona and marketing insights for your industry.

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Advisory Consulting

Unsure whether the product or service you are launching will work? We do work for early-stage startups to mature businesses on go-to-market strategy and execution. Our advisory is retainer-based and provides expertise from over 10 years working in the startup financing to successful growth strategy space. We have worked with venture-backed businesses to founder-founded companies.

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Audits

Take a snapshot of your business marketing campaigns and infrastructure. Do you understand all the broken pieces in your marketing chain? We provide professional marketing audits, conversion audits, SEO audits and also digital channel audits. These audits are used by CMOs and business owners to understand the depth and breadth of work required to achieve desired revenue goals or ROI.

Case Studies

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