Data-Driven Marketing

We believe in the power of data in your business decisions. Our dedicated data team can set up and track your customer’s journey and identify touch points that you can take advantage. We also analyse the metrics of your business and track the success of your growth marketing and organic SEO campaigns.

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Measurable

Marketing made transparent
measurable growth marketing funnel
data analytics growth marketing

Analytics

Our data team can set up, configure and track the widest coverage of the entire customer journey and channels arriving at your business. We can help bring this into one dashboard so you understand what works and what doesn’t. Data doesn’t lie.

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Market Research

Through data analysis, our team can understand when, where and how your customers are converting into customers. We can identify touch points where customers have bottlenecks to convert becoming customers. We can also optimise conversion points to attract more of the right customers to your business.

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Analysis

We understand that growth and metrics of the business drive sales. We help scope out and measure the success of the acquisition, activation, retention, referral and revenue stages of your customer journey.

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Reporting

We track the success of your marketing and organic SEO campaigns using goals. We can use goals to track the behavioural activities of website visitors, optimise the brand experience, measure the success of implementing changes and run experiments on your digital assets.

Additional Services

Marketing made transparent

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Competitor & Industry Research

Unsure where the business stands against competitors? Want to know competitor strategies and their market positioning? We can extract data out from competitor campaigns to give your business an unfair advantage in the market. We analyse specific keyword search volumes and also specific call-to-action statements which will work for your industry. We also do custom persona and marketing insights for your industry.

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Advisory Consulting

Unsure whether the product or service you are launching will work? We do work for early-stage startups to mature businesses on go-to-market strategy and execution. Our advisory is retainer-based and provides expertise from over 10 years working in the startup financing to successful growth strategy space. We have worked with venture-backed businesses to founder-founded companies.

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Audits

Take a snapshot of your business marketing campaigns and infrastructure. Do you understand all the broken pieces in your marketing chain? We provide professional marketing audits, conversion audits, organic SEO audits and also digital channel audits. These audits are used by CMOs and business owners to understand the depth and breadth of work required to achieve desired revenue goals or ROI.

Case Studies

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