How We Increased a Childcare Centre’s Revenue 2x in 3 Months

The Berry Patch needed to create awareness for their new location. Starting with zero market share, we set up metrics to understand customer experience and developed a digital search campaign. These resulted in the client’s almost 100% capacity and expansion to another location.

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The Berry Patch Case Study

Marketing made transparent
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Childcare, Education

Outcome

In the space of 3 months, the client 2x their revenue through increased child enrollments. Website enquiries increased by over 50%. Due to the opening of the digital marketing channel, the centre is now close to 100% capacity and has added another business location in Sydney. We have also helped the client dominate specific regions of Sydney for their childcare services.

Background

The Berry Patch is an early childhood provider with multiple locations. The market each centre was located was in demand with wait lists up to 2 years due to their highly regarded reputation in the area.

Challenge

Creating awareness in a new market for a new centre location with zero market share and brand awareness in search or other digital mediums. Digital marketing had not been used as a previous revenue and lead generation source. This idea of marketing was new for the client.

Solution

Brand awareness and google ranking were key to attracting and creating brand awareness in the new market. We set up new metrics for measurability to understand the customer experience and behaviour gaining necessary insights to increase conversions. We developed an extensive digital search campaign which consisted of keywords, content and search engine optimisation to help the client strengthen their local reach.

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Additional Services

Marketing made transparent

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Competitor & Industry Research

Unsure where the business stands against competitors? Want to know competitor strategies and their market positioning? We can extract data out from competitor campaigns to give your business an unfair advantage in the market. We analyse specific keyword search volumes and also specific call-to-action statements which will work for your industry. We also do custom persona and marketing insights for your industry.

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Advisory Consulting

Unsure whether the product or service you are launching will work? We do work for early-stage startups to mature businesses on go-to-market strategy and execution. Our advisory is retainer-based and provides expertise from over 10 years working in the startup financing to successful growth strategy space. We have worked with venture-backed businesses to founder-founded companies.

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Audits

Take a snapshot of your business marketing campaigns and infrastructure. Do you understand all the broken pieces in your marketing chain? We provide professional marketing audits, conversion audits, SEO audits and also digital channel audits. These audits are used by CMOs and business owners to understand the depth and breadth of work required to achieve desired revenue goals or ROI.

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