From a No-Name Brand to an Overwhelming 55% Market Visibility

Omega Property Consultants was virtually invisible with zero brand awareness from their target customers. With our systematic goal setting, tracking, and tagging audience segments to understand what works, the client achieved 55% market visibility along with a 105% increase in organic traffic.

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Omega Study

Marketing made transparent
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Property, Consultants

Outcome

In the space of six months, Omega went from a no-name brand in the Sydney area to having a 55% visibility in the marketplace for specific search keywords. In the same period, organic traffic to the business rose by 105% and assisted with the business completing a $$ multi-million dollar acquisition from a competitor.

Background

Based in the Hills district, Omega Property Consultants provide property valuation, real estate consultancy and special purpose valuation in Sydney.

Challenge

The client wanted to outperform and dominate specific niche areas such as industrial, retail and special purpose valuation in the entire Hills district area. Omega had no previous brand awareness. The target customers meant that it was not easy to scale or grow the business using traditional digital marketing methods. Visibility in the marketplace was under 3%. Very little to zero relevant traffic was arriving on the homepage.

Solution

Our measurability success metrics focused on goal setting the enrolments, tracking and tagging the audience segments to understand what worked. Over three months, we were able to identify increased conversions over new customer channels, identified shareable content that would scale on both the website and also LinkedIn channel and found a repeatable SEO and content generation process.

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Additional Services

Marketing made transparent

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Competitor & Industry Research

Unsure where the business stands against competitors? Want to know competitor strategies and their market positioning? We can extract data out from competitor campaigns to give your business an unfair advantage in the market. We analyse specific keyword search volumes and also specific call-to-action statements which will work for your industry. We also do custom persona and marketing insights for your industry.

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Advisory Consulting

Unsure whether the product or service you are launching will work? We do work for early-stage startups to mature businesses on go-to-market strategy and execution. Our advisory is retainer-based and provides expertise from over 10 years working in the startup financing to successful growth strategy space. We have worked with venture-backed businesses to founder-founded companies.

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Audits

Take a snapshot of your business marketing campaigns and infrastructure. Do you understand all the broken pieces in your marketing chain? We provide professional marketing audits, conversion audits, SEO audits and also digital channel audits. These audits are used by CMOs and business owners to understand the depth and breadth of work required to achieve desired revenue goals or ROI.

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