How We Multiplied a Client’s Market Visibility More Than 20x

Emjay Insurance Brokers’ market visibility was just 2% compared to their nearest competitor’s 20%. Through a detailed market analysis, we uncovered key opportunities that the business can take advantage. The results are more than 1000 engaged followers and a 46% market visibility.

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Emjay Insurance Brokers Case Study

Marketing made transparent
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Insurance, Financial Services

Outcome

Emjay increased market visibility from 2% to 46% surpassing their nearest competitors by over 20%. This helped reinforce their thought leadership brand awareness from 90 uninterested followers to over 1000+ engaged insurance specialists, risk managers and CEOs.

Background

Emjay Insurance Brokers is a boutique brokerage servicing the national market for general insurance and risk management needs in the industries of food manufacturing and packaging, pharmaceutical, construction, mining and transport.

Challenge

The client wanted to increase brand visibility in the insurance marketplace from 2% to over 25% to outperform their closest competitors. They want to develop trust and authority as a thought leader in their field dominating the expert social media space and build an audience. Being a mid-tier insurance firm, the owners wanted to stand out from the crowded marketplace.

Solution

On measurability, we focused on understanding the search volumes and target audience market through personas and customer journeys through the various channels. We undertook a detailed competitor and market analysis that uncovered sales opportunities and gaps in the $10+ billion industries.

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Additional Services

Marketing made transparent

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Competitor & Industry Research

Unsure where the business stands against competitors? Want to know competitor strategies and their market positioning? We can extract data out from competitor campaigns to give your business an unfair advantage in the market. We analyse specific keyword search volumes and also specific call-to-action statements which will work for your industry. We also do custom persona and marketing insights for your industry.

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Advisory Consulting

Unsure whether the product or service you are launching will work? We do work for early-stage startups to mature businesses on go-to-market strategy and execution. Our advisory is retainer-based and provides expertise from over 10 years working in the startup financing to successful growth strategy space. We have worked with venture-backed businesses to founder-founded companies.

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Audits

Take a snapshot of your business marketing campaigns and infrastructure. Do you understand all the broken pieces in your marketing chain? We provide professional marketing audits, conversion audits, SEO audits and also digital channel audits. These audits are used by CMOs and business owners to understand the depth and breadth of work required to achieve desired revenue goals or ROI.

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